1. Purpose
To ensure beverage samples are safely, efficiently, and professionally sent to customers for evaluation, maintaining product integrity and traceability.
2. Pre-Dispatch Preparation
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Sample Selection
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Choose batches representative of intended quality
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Ensure samples are within shelf life and meet QC standards
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Documentation
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Prepare product specification sheet (flavor, ingredients, pH, Brix, etc.)
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Include storage instructions (ambient, chilled, frozen)
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Add sample ID or batch code for traceability
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Packaging
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Use food-safe, leak-proof containers
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For carbonated drinks – pressure-rated bottles or cans
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For chilled/frozen items – insulated boxes with ice packs or dry ice
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Add fragile/liquid handling labels
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3. Courier & Shipping Requirements
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Courier Selection
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Choose courier experienced with food/beverage samples
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Prefer trackable, time-definite delivery service
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Customs (if international)
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Include commercial invoice (mark as “samples – not for resale”)
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Provide HS code and product description
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Check destination country’s import rules for beverages
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Temperature Control
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Cold chain monitoring if required (temperature loggers)
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4. Communication with Customer
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Before Dispatch
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Confirm delivery address and preferred delivery date/time
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Inform customer of storage instructions upon arrival
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Tracking
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Share tracking number and estimated delivery date
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Accompanying Documents
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Tasting & feedback form
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Contact details for technical or product questions
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5. Post-Delivery Follow-Up
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Confirm receipt of samples
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Request feedback within agreed timeframe
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Record customer comments and test results in CRM / product development file
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Review feedback for formulation adjustments or approval
6. Records & Traceability
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Maintain log of:
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Sample ID / batch number
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Quantity sent
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Courier details & tracking number
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Customer feedback reference
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